But then VUCA was quickly adapted by management consultancies which transferred the term into the business world. Equally quickly it became a buzzword in the context of transformation, a buzzword aiming to create a sense of urgency for a change.
Second, I saw VUCA being used as a technique for creating an artificial sense of urgency by consultants and managements of organizations. And there is little worse than that - after a few times of using this technique employees grow cautious of the intentions behind the technique and grow immune to similar "change marketing" statements. They become untrustful and thus reserved to enrolling in successive transformation efforts.
Uncertain? - our future is Certain - we are going to cause the extinction of humankind and the planet or at least cause irreversible changes to those.
Complex? - our world is pretty Simple. We are all, i.e. individuals, societies, governments and institutions, slaves of the economic system we have created, (see the lifetime works of Professor Stefano Zamagni), The economic model is based on our atavistic, reptile-level assumptions and principles. And yet we are not capable of changing it.
Ambiguity? - our world is Unequivocal. We have been destroying the planet and ourselves being stuck in the mental frame of exploitation. What also is unequivocal is our lack of capability to accept and understand the results of our actions.
All right, so how do we use the new SUCC acronym? I suggest we stop the destructive self-deception and replace the false VUCA business world framing with the VUCA SUCCs demystifier.
This is not to celebrate our SUCCess in this very focused and determined effort of our worst collective ego to exploit the world as a defense against the made-up threats of VUCA. What I mean is to stigmatize VUCA once and forever.
Stigmatize it with what calls us so strongly on individual level, with what everyone of us feels, senses and experiences through listening to our inner voice - how this VUCA journey SUCCs (sucks)!
From now on I am always going to use these two acronyms together - VUCA SUCCs.