The story of Tariq Fancy is an example of what happens when one tries to start a transformation from a wrong starting point - from the frozen middle of beneficiaries of the current status quo...
One player of a bigger game cannot simply start playing by some other rules of the game than the rest of the players during the game - all players need to start a new game based on the new set of goals and principles, and on a different pitch too.
The necessary transformation needs to start from redefining the rules of the game on a deeper level. In my Good Companies book I advocate for the rules of the game to be derived from a meaning making system. We need to start from Humanity Purpose, and only then redefine the Societal Meaning of Business, and only then deriving the New Mental Model of the Economy, and only then we can expect different behaviours of companies.
Please find the reference to the original material @medium.com here:
The Secret Diary of a ‘Sustainable Investor’ — Part 1By Tariq Fancy
August 2021