Simple truth about a need for balancing codification of best practices and fresh innovation

For all these companies that grow fast and try to codify their best practice into some sort of DNA, or just a palette of processes and routines, here is a simple reminder straight from John Kotter that codifying needs to be balanced with spontaneous so that the whole spectrum of personal profiles is represented and thus the diversity necessary for continued innovation and growth is maintained. Otherwise codifying simply filters a range of profiles, e.g. entrepreneurial profiles, out causing bias towards what is known. Clearly entrepreneurs, aka Pioneers, aka Innovators need less rigid environment and more freedom.

https://vimeo.com/74875986